Omni-commerce platform provider Unata has secured $1.2m (£800,000) to accelerate adoption of its platform, designed to enable retailers to deliver 1-to-1 shopper experiences for all digital touchpoints. The funding came from the MaRS Investment Accelerator Fund (IAF), whose mandate is to back emerging and innovative Canadian technology companies, and the Golden Triangle Angel Network (GTAN). Select angel investors also made additional investments.
Unata will utilize the funding to further its expansion into the US, where it is currently deploying new grocery retail implementations. The platform leverages Unata’s machine-learning algorithmic engine in conjunction with a retailer’s POS, CRM and beacon systems to enable grocery retailers to interact with shoppers across the path to purchase on a 1-to-1 basis, and connect these interactions to POS data to achieve full measurability. 
Unata says that its customer, Longo’s, whose app allows members to use their phone as a loyalty card at checkout, found that shoppers who viewed a Unata-powered personalized flyer spent 6.1 per cent more per transaction.
