Preference Choice Publication

Verasity completes major corporate rebrand and releases newly-designed website

Mobile Marketing - Member Content

Verasity, a protocol and product layer blockchain platform for esports and digital content, has completed a major corporate rebranding exercise and refreshed its www.verasity.io website as part of its Q4 2021 Project roadmap.

The new website, which now introduces new feature pages for the VRA token, the VeraWallet, VeraEsports, Verasity's proprietary ad-tech stack, and a brand new offering in the NFT space, is the most significant brand transformation that the blockchain ad-tech leader has made to date.

With a new look and unified approach for all of Verasity’s product verticals, Verasity is broadening its appeal to a wider audience. Transforming its engagement strategies, Verasity’s website now includes a content library that showcases the best of what Verasity has to offer, including the latest news, the hottest eSports tournaments, and a whole host of new features highlights for the Verasity community.

The Verasity brand refresh also provides a renewed focus on UX and UI elements, providing a seamless user onboarding journey and experience for both B2C and B2B users, while showcasing Verasity’s existing partners and integrations.

Our project team has taken careful consideration to ensure that in addition to a new and exciting brand refresh for Verasity, the UX and UI needs of our users are also catered for,” said Verasity Founder, RJ Mark. “It’s now easier than ever before for advertisers and publishers to explore and integrate VeraViews with the click of a button, or for eSports enthusiasts to seamlessly earn rewards for watching tournaments through Watch & Earn. At every stage, our new website makes it easier to discover, learn, and start using Verasity’s market-leading technology.”

For enterprise users, the refreshed corporate website highlights the benefits of Verasity’s solutions through simple-to-follow statistics and carefully curated content, ensuring that a customer’s journey – from landing on the website through to deploying Verasity’s solutions – is straightforward, with easy-to-action steps.

In the near future, Verasity will also reveal details of its NFT Marketplace, including creator perpetual licenses for NFT resales; in-game cosmetics for VeraEsports minted as NFTs; and the application of Verasity’s patented Proof of View technology to prevent NFT fraud.