Measurement and analytics company Integral Ad Science (IAS) has penned an agreement with Vista Equity Partners, a private equity firm, that will see it hand over a majority stake for an undisclosed sum. The transaction is expected to close in Q3 2018.

The pair say that the investment will further enable IAS to find solutions to digital advertising challenges, expand its capabilities to other advertising channels, and to scale the business into more global markets.

“Since the beginning, we have recognised the massive potential for digital advertising but also the challenges that undermine its impact,” said IAS CEO Scott Knoll. “With the support from Vista, we will continue to focus on enhancing our verification capabilities to protect our customers’ assets while applying our expertise and data to help our clients to influence more consumers and grow their businesses around the globe.”

Brian Sheth, co-founder and president of Vista Equity Partners, added: “We are thrilled to partner with the IAS team to help the company accelerate investments that boost innovation and growth to meet the needs of customers. Brand safety, viewability, and ad fraud are serious challenges to marketers and publishers around the globe. We live in a digital world and IAS plays a critical role in enabling brands, agencies, publishers, and platforms to navigate the advertising ecosystem.”