Mobile virtual network operator (MVNO) Vizz Mobile has launched Vizz Africa, a mobile service aimed at the UKs African community. 

The service offers the UKs first prepaid airtime credit transfer system from the UK to Africa, allowing UK residents to send mobile credit to friends and relatives in African countries. 

The company also says its service will offer “unrivalled call quality, clear pricing, flexibility, and reliability” for UK-based Africans calling home. 

Launched during the Black History Live event at Wembley Stadium on 1 October, Vizz Africa will provide a dedicated mobile SIM card that allows users to transfer credit to mobile phones in Africa via SMS. 

Vizz Africa leverages the international relationships with African operators of its parent company, QiComm, to offer good call quality and the credit transfer system, says Vizz Mobile. 

“The African community in the UK is naturally conscious of the cost of getting in touch with their loved ones back home, but they also want reliable, high quality services and a convenient means of credit transfer.” says Pat Nabhan, CEO of QiComm. “They are natural MVNO customers but that doesnt mean they should have to put up with text message delivery failures, dropped calls and patchy quality of service.”

“Our great strengths are our deep knowledge of the market and our strong ties to African operators,” says Saj Nabhan, Vizz Africas head of carrier sales. “Our awareness of the needs of the African community and our operator partnerships in the region enable us to offer Vizz Africa users the optimum level of service. We think the differentiation of service that we can offer will ensure Vizz Africa seizes a healthy slice of market share.”