Wapple Tops Publishers Shortlist

Shortlist Media – publisher of the free weekly Shortlist and Stylist magazines – has signed up mobile agency Wapple to develop its mobile sites.

“We view the mobile web as a natural evolution to complement our existing print and desktop publications, offering opportunities for personalised and localised interaction with our consumers,” says Mark Sandford, Shortlist Medias head of digital sales. “And we felt Wapple, with their extensive experience in this field, were best able to assist us in realising our vision.”

The bespoke sites are being built using Wapple’s Architect platform, and will include LBS functionality and be designed to create mobile advertising opportunities. The mobile sites are expected to launch in the early summer.