Wehrs Quits MMA After One Year

Mobile Marketing Association (MMA) CEO and President Mike Wehrs has resigned his post after just one year in the job. Wehrs will quit the MMA on 31 December, and assume the role of Special Advisor to the MMA Global Executive Committee until 30 June 2010 to ensure a smooth transition. MMA Global Chairman Federico Pisani Massamormile will serve as interim CEO. 
Massamormile says: We are disappointed to see him leave but support him in his goals to return to the commercial sector and appreciate him staying on as a special advisor for a period of time. Having benefited from Mikes leadership, the MMA has transformed over the past year and is finishing 2009 in a great position. Together with the Board and our members, Mike has strengthened the global association and positioned the MMA as the world's leading trade association for mobile marketing and the source for best practices, guidelines and case studies which protect the consumer experience.
The MMA notes that during 2009, its paid membership has increased, despite the economic conditions. The association increased its regional chapters in Asia Pacific, Europe, Middle East & Africa, North America, and Latin America.