Whats The Mobile World Capital?

The GSM ASssociation (GSMA) wants to make the host city for Mobile World Congress (MWC) from 2013 – 2017 the ‘Mobile World Capital’. The concept, it says, extends far beyond hosting MWC; it will also include a range of academic and business development opportunities, cultural festivals and programmes, and the creation of a permanent centre of the industry. The six finalist cities vying to host MWC from 2013 to 2017 – Amsterdam, Barcelona, Cologne, Milan, Munich and Paris – are currently developing proposals to become the Mobile World Capital for the same time period.

In addition to MWC, the GSMA’s vision for the Mobile World Capital includes The Mobile World Centre, which will be located in the heart of the city and will be the permanent flagship element of the Mobile World Capital. It will include technology exhibits, museum features, a retail area, a mobile café, and office space.

It also includes The Mobile World Festival, a range of festivities targeted at the general public, separate from Mobile World Congress. Dispersed around the Mobile World Capital city, the Mobile World Festival will incorporate mobile-driven festivities, including concerts, music and movie festivals, competitions and awards, and dialogues and debates, among others. 

“The Mobile World Capital will not only host the Mobile World Congress, but will enjoy new and innovative local and global opportunities that underscore its stature as the Mobile World Capital throughout the year,” says GSMA CEO, John Hoffman. “In partnership with the GSMA, the Mobile World Capital city will become the ‘home’ of the mobile industry, synonymous with cutting-edge mobile technology that benefits not only citizens of the city, but also the world.”

The GSMA expects to identify a shortlist of finalist cities in January 2011, and to complete the evaluation process and announce the Mobile World Capital in mid-2011. 

There’s more information about the iniaitiave here.