Williamson Joins Upstream from Nokia

Mobile marketing firm Upstream has appointed Dirk Williamson as VP of global sales.

Williamson spent 16 years with Nokia, and has an impressive track record in developing and implementing successful global sales strategies. Most recently, as head of global online sales, Williamson created and implemented Nokia’s e-commerce strategy through Nokia.com.

Williamson started his career with Nokia based in the US in 1994 and quickly went on to carve out a good career in the company, culminating in his appointment as vice president, N. America sales,  with responsibility for operator sales in the US and Canada. In January 2009, Williamson moved to the UK to head up Nokia’s global online sales operation.

“Dirk’s tremendous track record in sales leadership, which contributed to Nokia’s success story in N. America, is a perfect fit for Upstream as we make our mark as drivers of growth and innovation in the global mobile marketing space,” says Upstream CEO and co-founder, Alex Vratskides. Williamson will be based in Upstream’s London office and report to Vratskides. The announcement follows the appointment earlier this year of Assaf Baciu, who came from Nuance as VP of product management.

Upstream’s customers include Vodafone, Orange, Telefonica, MTN, The Coca-Cola Company, Nestlé and Unilever.