Payment processing and alternative payments firm WorldPay has unveiled today announced Mobile Payment Pages, a mobile version of Hosted Payment Pages specifically for web-enabled mobile phones and tablets.

Mobile Payment Pages provides merchants with the tools to display secure payment pages on mobile and tablet devices. It can be implemented out-of-the-box and the pages are fully customisable in terms of colour, text styles, images and language; the solution currently supports 23 languages.According to the Global Online Shopper report, commissioned by WorldPay, 23 per cent of consumers are put off shopping on a smart phone if the site is not optimised for the device.

All major card schemes, plus PayPal and Elektronisches Lastschrift Verfahren (ELV) are supported by Mobile Payment Pages. It has form validation functionality so consumers get immediate feedback when they complete payment and address details. At the end of the process, a results page appears to show the success or cancellation of the transaction.

The Global Online Shopper report also found that fraud and payment security is a major consideration for consumers when it comes to mCommerce. 39 per cent of respondents to the study said they are concerned about the security of their personal and financial information when using a mobile device to by goods and services online. Mobile Payment Pages supports the ‘Verified by Visa’ and ‘MasterCard SecureCode’ 3D Secure services.

Mobile Device Identification is also available for merchants in the payment message they receive. This enables the eCommerce team to identify which mobile operating system has been used, the device resolution and browser; a mobile flag is also built in to detect if a mobile device has been used for the transaction.

“The global demand for mobile commerce is on the rise, but consumers expect an easy-to-use, secure experience,” said Philip McGriskin, chief product officer at WorldPay. “If merchants can get this right, mCommerce presents a significant opportunity for merchants, as consumers are no longer restricted to the time they spend in front of a desktop to purchase goods and services. Mobile Payment Pages has been developed based on WorldPay’s Hosted Payment Pages, and is designed to provide the perfect mix of optimisation and secure, easy-to-use payment processes for mobile devices.”

There’s more information about Mobile Payment Pages here.