Adobe Systems has added a raft of new features and functionality to the Adobe Online Marketing Suite, powered by Omniture. These include real-time personalization of content for native Blackberry and Android mobile apps; advanced bid strategies for Facebook ads; image ad support for the Google Content Network; and reporting and dashboarding enhancements.

The optimization of Blackberry and Android mobile apps means that developers and marketers can easily modify the content delivery and user experience of their Blackberry and Android mobile apps in real-time, directly from the Test&Target online interface. This is designed to help improve the effectiveness and performance of the apps through A/B and multivariate testing, dynamic content targeting and audience segmentation.

“Our focus remains on meeting customer needs and driving innovation into the Adobe Online Marketing Suite,” said Josh James, senior vice president and general manager, Omniture Business Unit at Adobe. “The suite, now bolstered by the resources available through Adobe, continues to resonate with existing and new customers. It is becoming the exception for online marketers to utilize Omniture technology for just online analytics. Our customers are becoming increasingly sophisticated marketers and many of them are adopting multiple solutions within the Online Marketing Suite that help them unlock the power of their data to drive conversion and optimize ad spend.”

The Online Marketing Suite consists of integrated applications to collect and unleash the power of customer insight. Using the Suite, says Adobe, marketers can identify the most effective marketing strategies and ad placements, as well as create relevant, personalized and consistent customer experiences across digital marketing channels. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.