Steven Bartlett launches global podcast startup

The Diary of a CEO host and Dragons Den star, Steven Bartlett has teamed up with former global Acast execs Georgie Holt and Christiana Brenton to launch a new global podcast media and technology company.

The new company, Flight Studio, is set to work across every component of podcast development from creation and growth to the monetisation process.

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At launch, the company revealed the first podcasters joining Flight Studio, which include Davina McCall, Kristen Holmes, Paul C Brunson and The Diary Of A CEO itself, which will exclusively be signed to Flight Studio.

Bartlett said: “I truly believe that we have every core component ready to redefine the global podcasting industry with this new company. We have done this in our own tiny way already with the Diary of a CEO, but I’m haunted by the potential that we see to scale this globally, for the people and the voices who will change the world.”

Flight Studio will have global production studios based in London, Manchester, New York, Boston and Los Angeles and will announce more details on these outstanding new show launches and more talent joining in the coming months.

Holt added: “Our ambition is to create the most valuable podcast brands and technology in the world at Flight Studio, we see that “value” as being measured by the opportunity to be able scale shows that make a positive impact in people’s lives on a global scale as fast as possible. To be able to do this with Steven, Christiana, our Flight Studio talent and the DOAC team is incredible. I believe we are about to collectively achieve something very special.“

Brenton concluded: “The launch of Flight Studio comes with the most compelling proposition to our partners in the entire podcast industry spanning video, social, live events, product and IP expansion.

“The DOAC team has become infamous for their relentless pursuit of scientific experimentation for 1% gains, a methodology we’re scaling across Flight Studio Commercials and one that enables us to deliver the most effective media partnerships in the world. I am beyond excited to be on this journey with Steven, Georgie, our new roster of phenomenal podcasters and the most talented team I’ve had the privilege to become a part of.”

The news comes as Bartlett recently announced his partnership with global freelance platform, Fiverr in a bid to support UK SMB growth.