Restaurant operator Tragus Group is extending its mobile social marketing reach through a national cross-promotion with Cineworld, as a result of strong initial campaign results using the MePlease platform, which offers new ways to engage customers on their mobile and easy social media sharing.

MePlease works on any mobile. It is also deeply integrated with social media, enabling any customer to share this promotion with a single click on any mobile device via Facebook.

 The ‘Any day of the week’ dining and cinema ticket deal engages Bella Italia and Cineworld customers on their mobile phone and lets them share the offer with friends.  It offers Bella Italia customers a 2-for-1 meal deal, with an additional offer when they take up this one of a 2-tickets-for-£11 deal at Cineworld.

The cross-promotion comes after successful initial campaigns with Tragus Group in London across its three UK restaurant brands, STRADA, Cafe Rouge and Bella Italia, which saw impressive redemption rates, including a 53 per cent redemption rate for a single campaign, and a 9 per cent campaign average across all participating restaurants. MePlease notes that the campaigns also confirmed 100 per cent service up-time and availability for its platform.

“MePlease is the best of the various mobile marketing initiatives weve used at Tragus Group. The response and redemption rates weve experienced are excellent,” says Tragus Group marketing director, Jemima Bird. “Most importantly, MePlease campaigns have allowed us to identify and reward our loyal customers in an easy, immediate and fun way.”

There’s more information about the Cineworld and Tragus Group cross promotion here.