Telefónica Digital has appointed Simon Birkenhead as its global advertising sales director. Birkenhead, who was previously global sales leader on agencies at Google, will be responsible for advertising sales on a global basis within the Digital unit, formed last year.
“This appointment speaks volumes about our advertising ambitions, and commitment to securing the best talent on the market,” says Shaun Gregory, director of advertising at Telefónica Digital. “We are at the beginning of a very exciting journey, as we start to create a truly global advertising business. Simon’s experience and track record speak for themselves and he will be instrumental in pulling our assets together and driving growth through our local teams. He helped build Google’s global agency business and we are thrilled that he’ll be doing the same at Telefónica.” 
