TikTok Shop has introduced the ‘£1Million Club’ aimed at supporting and growing brands.

The initiative allows small and medium businesses to benefit from up to 90 days of zero commission on sales, free storage and fulfilment through Fulfilled by TikTok and priority service for seller support.

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Additionally, the social media giant will offer dedicated promotional support to ensure that merchants’ brands and products receive increased exposure and attention via campaigns, creator collaborations, content promotion and traffic support.

The initiative will also assist sellers throughout the onboarding and product listing phases, ensuring a streamlined start to selling on the platform.

Additionally, it will also offer seller training and collaborate closely with top new merchants to strategise and implement marketing campaigns.

TikTok Shop UK, Head of Operations, Jan Wilk, said: ‘We are committed to helping both big brands and small businesses supercharge sales outside of traditional channels.

“Through launching our new ‘£1Million Club’ plan, we hope this package of e-commerce solutions and resource support will help UK businesses to grow rapidly by putting their products in front of new audiences.”

Wilk added: “There really is no better time to launch your business on TikTok Shop with 0% fees and our unparalleled support to help grow members of TikTok Shop’s £1Million Club.”