UK brewery Adnams has partnered with Droplet to introduce a mobile payment and loyalty system to its 50 pubs and 12 shops across London and East Anglia.
The Droplet Rewards app will be rolled out this summer, starting with Adnams' pubs in Norwich, enabling customers to use their phones to pay and collect loyalty points for each purchase.
“With mobile set to be the next major disruption in our industry, we have been looking for a mobile payments solution for some time” said Adnams CEO Andy Wood. “However, the real selling point of Droplet is that it will allow us to do so much more. By using Droplet to reward our customers through the app, we can give something back to our loyal customers and encourage new ones to return – something which is absolutely critical for a community-focused business like Adnams.”