Adobe has announced that it will kill off its Flash technology by the end of 2020, as other standards have taken the mantle that it once held.

The computer software company says it will stop updating and distributing the Flash Player at the end of 2020, but will continue to support Flash and maintain security through its work with its partners – like Apple, Facebook, Google, Microsoft and Mozilla – until then. It is urging content creators to migrate their existing Flash content to open standards like HTML5, WebGL and WebAssembly.

The advantage that these open standards have over Flash is that they offer many of the same capabilities and functions but do so without the need for the user to install a plugin, as with Flash. These standards instead integrate capabilities directly into browsers, removing the need for plugins.

“As open standards like HTML5, WebGL and WebAssembly have matured over the past several years, most now provide many of the capabilities and functionalities that plugins pioneered and have become a viable alternative for content on the web,” said Adobe’s corporate communications team in a blog post. “Over time, we’ve seen helper apps evolve to become plugins, and more recently, have seen many of these plugin capabilities get incorporated into open web standards.”

Adobe will continue to work in the space by contributing to the HTML5 standard and participating in the WebAssembly Community Group.