Air Miles has released a redesigned loyalty app, developed in partnership with mobile marketing agency Plastic Mobile. Available for iOS and Android, the app presents users points balance, the rewards catalogue, and local in-store offers, based on GPS. The app also gains a gamification layer with the Check-in Challenge, running until the end of April, which challenges users to check in at the largest number of sponsor locations, to earn bonus Air Miles.
“With more than 10m Air Miles collector accounts, we know how important it is to provide new and relevant offers,” says Neil Everett, CMO Air Miles Reward Program. “Our collectors provided their feedback through social media channels, asking for the app on Android, so we listened.” 
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