Apple Q4 revenues hit $52.6bn, as iPhone 8 becomes its best-selling model

Apple has posted quarterly revenues of $52.6bn in its financial report for Q4 2017 (the period July-September), up 12.2 per cent year-on-year, and net profits of $10.7bn, up 18.9 per cent.
This growth was driven primarily by sales of the iPhone 8, which launched towards the end of the quarter, on 22 September. 
“ iPhone sales exceeded our expectations,” said Apple CEO Tim Cook on the companys earnings call. “In the last week and a half of September, we began shipping iPhone 8 and iPhone 8 Plus to customers in more than 50 countries. They instantly became our two most popular iPhone models and have been every week since then.”
The launch helped Apple sell 46.7m iPhones over the period, up 2.4 per cent year-on-year and 13.8 per cent quarter-on-quarter.
iPad sales, meanwhile, were up 11.4 per cent year-on-year – but down by 9.6 per cent on last quarter – at 10.3m units.
Revenue from other products – the broad category which includes Apple TV and Apple Watch as well as iPod and Beats products – was up 36.2 per cent on last year, pulling in $3.2bn. As ever, though, Apple declined to provide any breakdown of this total, beyond saying that unit sales of the Apple Watch had grown by over 50 per cent.
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