Bango Expands Mobile Payments Partnership with Microsoft
- Tuesday, January 5th, 2016
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Mobile payments firm Bango has expanded its strategic partnership with Microsoft with the aim of delivering carrier-billed payments across a variety of Windows 10 devices, enabling all Windows Store customers to charge payments to their phone bills.
Bango is working in collaboration with Microsoft and a variety of mobile operator partners globally to ensure maximum coverage for the carrier-billing method, with specific operator availability expected to be announced starting this month.
Bango Boost technology, which analyses and benchmarks a wide range of KPIs that grow payment success rates from carrier billing, will be offered to all operators who partner with the company, enabling them to tailor their solution to provide the best returns.
“We have enjoyed our collaboration with Microsoft for the Windows Store, so it is a major milestone that Microsoft is now adopting this payment method across Windows 10,” said Ray Anderson, CEO of Bango. “Operators using the Bango payment platform will get to market quickly and can then use Bango technology to maximise their Windows 10 revenue.”
Carrier billing is especially popular in developing markets like various African nations, where traditional banks can be difficult to access for consumers, but growing smartphone ownership means more and more people are looking for ways to pay for digital content.
“This addition to Windows 10 presents a new opportunity for app and game developers to reach millions of unbanked or under-banked consumers by enabling them to easily bill content to their existing mobile operator accounts,” said Todd Brix, general manager of the Windows Store for Microsoft. “Bango offers our operator partners a sophisticated platform for launching, managing and growing carrier billing business in the Windows Store.”