Digital and technology consultant firms Capgemini and Publicis Sapient have signed a multi-year deal with McDonald’s to provide global IT and digital strategic capabilities for the global fast food brand, with the aim of creating the restaurant experience of the future.

The two companies reportedly beat out Accenture, among other digital firms, for the deal which will see them overhauling McDonald’s mobile order and pay functionality, kiosk ordering and web applications, as well as creating innovative digital services for internal use, from kitchen and branch operations through to logistics, home delivery and more.

“McDonald’s has launched an assertive strategy to transform its business through innovation; we embrace the opportunity to put digital innovation at the core of their business,” said Paul Hermelin, CEO and chairman of Capgemini Group. “As we continue from the foundation of our strategic relationship that goes back 10 years through our IGATE heritage, we appreciate McDonald’s vision and trust. We look forward to supporting their growth plan by developing new ways to dramatically enhance the customer and employee experience, and restaurant operations.”

The partnership will involve all three firms pooling their expertise to accelerate digital technology innovation. Capgemini has announced plans to open a new Global Digital Retail Centre in Chicago to support the relationship, develop and showcase industry-applied business innovation, and attract talent to its growing North American operations.

“As a strategic provider, Capgemini enhances our ability to bring speed, scalability and disruptive innovation across our restaurant and digital technologies as McDonald’s continues to transform the customer experience through greater convenience and personalisation,” said Jim Sappington, executive vice president of operations, digital & technology systems for McDonald’s. “Capgemini has proven its ability to understand our business, our industry and our customers, and has the ability to deliver the highest level of scalable technology innovation.”

“The McDonald’s brand has been a household name for generation and has continued to lead in its category by introducing new products that are uniquely informed by the needs and wants of its customers,” said Arthur Sadoun, chairman and CEO of Publicis Groupe. “We’re honoured to join Capgemini in reimagining ways the McDonald’s experience can be a source of competitive advantage on the journey of enterprise transformation.”