The Capgemini Research Institute has released its newest report, Smart Talk: How organizations and consumers are embracing voice and chat assistants, which highlights the growing need for businesses to have
Digital and technology consultant firms Capgemini and Publicis Sapient have signed a multi-year deal with McDonald’s to provide global IT and digital strategic capabilities for the global fast food brand,
Higher average basket values through mobile devices for both multichannel and online-only retailers are driving positive growth for online retail sales. UK online retail sales were up 13 per cent
Sales made via smartphones grew 47 per cent year-on-year (YoY), in December 2016 – as £133bn was spent online with UK retailers across the year. According to the IMRG Capgemini
Smartphones are rapidly catching up with tablets as the preferred choice for UK consumers buying online via a mobile device. The IMRG Capgemini eRetail Sales Index for August 2016 reveals
UK consumers spent £24bn online over the Christmas period (1 November – 26 December), and £114bn in the whole of 2015, an 11 per cent year-on-year increase on the 2014
UK consumers continue to shift towards using mobile devices for shopping online, with 40 per cent of UK online retail sales in Q4 2014 being completed on a tablet or
Mobile traffic to retail websites has overtaken desktop for the first time ever, rising to 52 per cent of all traffic. The figures, from the latest IMRG Capgemini Quarterly Benchmarking
Mobile commerce has continued to increase its share of the UK eRetail market, with over a third of all online sales now made on mobile devices, according to the latest
Sales made on mobile grew by 53 per cent from Q1 2013 to 2014, 65 per cent excluding large travel purchases, according to the March IMRG Capgemini e-Retail Sales Index.
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support