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Interview: Candy Crush Marketing VP on unwrapping the sweet success of mobile marketing

King’s Candy Crush Saga has become one of the biggest games on the mobile market, having entertained players across the globe for over a decade. Not only has it become

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Interview: Tesco Mobile on innovative marketing strategies featuring famous faces

Mobile Marketing Magazine sits down with Tesco Mobile’s Chief Customer Officer, Rachel Swift to uncover the details of the mobile network operator’s latest creative campaign featuring Ronan Keating, staying ahead

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Interview: Salesforce Marketing Cloud on empowering ecommerce success through innovation

Mobile Marketing Magazine sits down with Blake Miller, Senior Director of Product Marketing at Salesforce Marketing Cloud to discuss prioritising data security, streamlining mobile campaigns for efficiency and cross-channel marketing

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Interview: Snapchat on ‘game-changing’ role in AR advertising

Once best known for its teen-friendly photo and video filters, Snapchat has emerged as a trailblazer in the realm of mobile marketing, offering a unique and authentic platform for users

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Q&A: Amazon Ads MD Phil Christer on navigating the ‘complex’ modern customer purchase journey

Amazon Ads UK Managing Director, Phil Christer, speaks with Mobile Marketing Magazine about cross-channel integration, customer behaviours and investment in mobile marketing. MMM: How has Amazon Ads evolved over the

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Interview: Samsung Marketing and Omnichannel Director Annika Bizon on ‘demystifying AI’ with S24 launch

Mobile Marketing Magazine sits down with Samsung’s Marketing and Omnichannel Director, Annika Bizon, to discuss the monumental launch of the S24 series, marking a new era for Samsung, thanks to

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Interview: Lyca Mobile CEO Richard Schäfer on data-driven decision making and driving brand loyalty

Mobile Marketing Magazine sits down with Lyca Group’s CEO Richard Schäfer to discuss the network operator’s strategic digital strategy, the challenges of navigating data privacy and the company’s vigilance in

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Interview: Vodafone UK Brand & Marketing Director on ‘strategic’ brand positioning, sustainability and social responsibility

Mobile Marketing Magazine sits down with Vodafone UK’s Brand and Marketing Director, Maria Koutsoudakis, to discuss sustainability, key brand messaging and mobile marketing being a “strategic priority” for the brand.

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Year in review: Mobile Marketing Magazine’s top stories of 2023

2023 marked another significant year for the mobile marketing industry, from controversial campaigns to the monumental rebranding of Twitter to X. We round up some of our most-read stories on

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Best of 2023: Talking personalisation with Burger King

Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday

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