Q&A: Mailchimp’s EMEA Chief Jim Ruddall on email, SMS & AI boosting its marketing strategy

Mobile Marketing Magazine caught up with Intuit Mailchimp’s Head of EMEA, Jim Rudall at the email marketing company’s 2024 From Here to There conference in London to discuss the three


Comment: Billion Dollar Boy CEO on the rise of influencers in politics 

By Thomas Walters, Europe CEO and Co-Founder of Billion Dollar Boy Politicians using influencers is a tale as old as time. From John F Kennedy (JFK) being endorsed by Frank Sinatra


Interview: EE Marketing MD on a new era of BT and embracing a new identity

Mobile Marketing Magazine speaks with the Managing Director of Marketing at EE and BT Consumer Brands, Christian Thrane to discuss phasing out the BT brand, influencer partnerships and market impact,


Q&A: Adobe VP of Marketing on the cornerstones of AI – responsibility, accountability & transparency

Mobile Marketing Magazine sits down with Adobe’s, Vice President of Marketing Strategy and Communications, Stacy Martinet to address the implications of AI on deepfakes, the fusion of AI and storytelling and


Interview: TCL UK&I Country Director William Paterson on ‘humanising’ and ‘democratising’ technology

As new technology continues to advance, there’s one company that stands out for its commitment to making these innovations accessible to everyone. Meet TCL Mobile, led by Country Director, William Paterson,


Q&A: Behind the scenes of Cointreau’s ‘Lime of Credit’ campaign for Cinco de Mayo

Mobile Marketing Magazine chats with Rémy Cointreau America’s, Vice President of Marketing for Crafted Spirits, Craig Sherman to discuss its latest Cinco de Mayo campaign, leveraging new technology and sustainable and ethical sourcing.


Interview: Specsavers on ‘attention-based’ brand activations, influencer innovations & a social first mindset

Recently, optical retailer Specsavers generated significant buzz on social media by staging a unique experiential out-of-home stunt. The campaign, which involved a branded van positioned atop a rising bollard, accompanied


Interview: Huawei’s Jaime Gonzalo on ‘trust and transparency’ despite product bans in several countries

Mobile Marketing Magazine sits down with Huawei’s Consumer Mobile Services (HMS) Vice President of Europe, Dr Jaimie Gonzalo to provide insights into the mobile giant’s strategy, the future of mobile


Q&A: LinkedIn UK Head of Brand Marketing Zara Easton on Gen Z engagement strategies

Mobile Marketing Magazine sits down with LinkedIn UK’s Head of Brand Marketing, Zara Easton, to discuss Gen Z engagement and AI integration, successful brand marketing strategies and how brands can


Interview: Meet the woman revolutionising beauty marketing at Avon

Avon is currently undergoing a makeover that is seeing it charge towards an unprecedented digital transformation. In a strategic move towards this further transformation, the cosmetics brand, known for its

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