Hardware

HMD launches retro Barbie flip phone in partnership with Mattel
Hardware

HMD launches retro Barbie flip phone in partnership with Mattel

HMD, the company behind Nokia-branded phones, has unveiled a Barbie-themed phone that comes with calls, texts and flip design, but no social media apps or internet.  Available for purchase in

Intel sells stake in UK semiconductor firm Arm Holdings
Hardware

Intel sells stake in UK semiconductor firm Arm Holdings

Intel has sold its 1.18 million share stake in UK semiconductor firm Arm, as revealed in a recent regulatory filing.  The sale, based on Arm’s average stock price from April

Google ‘cannot proceed with cookie deprecation until concerns resolved’, CMA warns
Hardware

Google ‘cannot proceed with cookie deprecation until concerns resolved’, CMA warns

The UK Competition and Markets Authority (CMA) has said that Google “cannot proceed with third-party cookie deprecation”, until its concerns are resolved. As a result, the comments could potentially delaying

Acility and Cicicom transform Paros into “Europe’s first smart island”
Hardware

Acility and Cicicom transform Paros into “Europe’s first smart island”

Actility, which provides low-power wide-area networks (LPWAN) connectivity for the Internet of Things (IoT), and Cicicom, a Greek ICT company, have teamed up to turn the island of Paros, Greece

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Hardware

Direct Line unveils plans for the Brushalyser toothbrush breathalyser

A report on Direct Line unveiling plans for the Brushalyser toothbrush breathalyser

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Hardware

Bouygues Travaux Publics rolls out IoT debris monitoring solution

A report on Bouygues Travaux Publics rolling out an IoT debris monitoring solution

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Hardware

Heineken creates TH3 G4M1NG FR1DG3 beer fridge/PC combi for gamers

A report on Heineken creating TH3 G4M1NG FR1DG3 beer fridge/PC combi for gamers

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Hardware

Effective Mobile and Effective Digital Marketing Awards – final deadline extension

A report on a final deadline extension for the Effective Mobile Marketing Awards and the Effective Digital Marketing Awards

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Hardware

Effective Mobile and Effective Digital Marketing Awards deadlines extended to 7 July

A report on an extension to enter the Effective Mobile Marketing Awards and the Effective Digital Marketing Awards to 7 July

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Hardware

Hyundai and Vodafone extend in-car infotainment partnership

A report on Hyundai and Vodafone extending their in-car infotainment partnership

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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