Dedicated live and on-demand sports streaming service DAZN has enlisted football megastar Cristiano Ronaldo to help promote its product around the world.

Ronaldo’s role as the service’s first global ambassador will see the Juventus man promote DAZN across the platforms current live markets – including Germany, Italy, Canada, and Japan – and future territories.  

“This is an incredibly exciting time for DAZN,” said James Rushton, CEO of DAZN. “As our business grows internationally and pushes new boundaries, it’s important that we align ourselves with sporting greats who do the same. Cristiano is undoubtedly a legend, fans love him and that’s why we wanted to work with him. He’s a big sports fan himself, so having him advocating the work we’re doing is perfect.”

The partnership between DAZN and Ronaldo has come at a fitting time – with Ronaldo having joined Juventus this summer after spending nine years at Real Madrid and DAZN recently arriving in Italy also, launching its platform there earlier this month.

“The world is changing and thanks to an innovative approach, DAZN is breaking down barriers for sports fans,” said Ronaldo. “Now we can watch sport however and whenever we want, which is why, for me, being part of DAZN’s journey was an easy decision to make.”