TikTok signs as official UEFA Euro 2020 sponsor

TikTok will work with UEFA to launch a range of features including augmented reality effects, hashtag challenges, TikTok Lives and Sounds


Cadbury teams up with Englands top football clubs on Find a Legend, Win a Legend campaign

The confectionary giant has lined up legends from Premier League big boys Arsenal, Chelsea, Liverpool, Manchester City, Manchester United, and Tottenham Hotspur to front the campaign


Burnley FC launches AI-driven global football talent search

The club, through a partnership with talent identification platform AiScout, is enabling anybody above the age of 14 to record and upload themselves undertaking specific football drills to the AiScout mobile app for free


SSE Arena goes mobile-only for fan return during Joshua versus Pulev

In response to the COVID-19 pandemic, mobile-only digital ticketing is being used exclusively via The SSE Arena Wembley app


DAZN teams up with KDDI to offer 5G sport viewing

DAZN will launch its first 5G payment plan integration, enabling customers with 5G-enabled handsets to enjoy higher quality streams, with faster download speeds and latency, from 11 December


Bolt inks football video content deal with Dugout

Bolt will gain access to Dugout’s embed player and its library of behind-the-scenes and archived footage from more than 120 football clubs around the world, as well as national leagues and federations


BeIN Sports inks video content partnership with Dugout

BeIn Sports North America will utilise Dugout’s embed player, which will provide access to 3,500 videos from Dugout’s production team every month and tens of thousands of pre-existing archive videos


Cadbury teams up with Englands top football clubs on Match & Win campaign

The campaign, developed in partnership with creative agency Elvis, features players from Arsenal, Chelsea, Liverpool, Manchester City, Manchester United, and Tottenham Hotspur, as well as a cast of fans, passing Cadbury products and kicking balls to each other in a video medleys


Southampton FC unveils new kit with an arcade-style mobile gaming experience

Defying the Odds since 1885 takes fans on a journey throughout the club’s 135-year history


Shared Access upgrades mobile experience at Dublins Aviva Stadium

The Aviva Stadium in Dublin, and Shared Access, an independent owner and operator of shared wireless infrastructure, have partnered to improve the experience for fans on all mobile networks inside

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