Digital delivery company ironSource has opened an office in London to better serve its UK and European clients, with increased support for publishers and advertisers making use of its mobileCore range of products.

“Just as weve helped publishers and developers in America and Asia access more of the right target users and monetise more effectively, were excited to be able to help European companies grow into successful international businesses,” said Daphna Giniger, director of UK for ironSource. “ironSource is channeling its resources, technology and relationships to bring innovative solutions for mobile app developers, publishers, carriers and device manufacturers.”

The company offers a cross-platform ecosystem for apps that aims to deliver a solution for distribution, delivery and monetisation, enabling developers to connect with users across devices. It currently handles over 7m installs a day, with over 70,000 applications utilising its mobileCore SDK.

“Digital advertising in the UK is exploding, with digital media spend set to overtake all other advertising formats in 2015,” said Tomer Bar Zeer, CEO and co-founder of ironSource. “With our comprehensive mobile app distribution solutions, it makes perfect sense for ironSource to establish a local presence in such a key growth market.”