Mobile delivery company Digital Turbine has partnered with a number of attribution and analytics companies to accelerate the expansion of its instant app install tech SingleTap.
The company will now partner with AppsFlyer, Branch, Kochava, and Singular which represent around 85 per cent of the top global app market.
Digital Turbine's SingleTap solution, which is currently enabled on 150m Android devices globally and 50 per cent of all Android phones in the US, enables app delivery install from any mobile ad in one tap.
SingleTap says it is delivering up to 200 per cent lift in click-to-install conversion rates for advertisers and application providers.
As the largest and most robust mobile measurement platform on the globe we are excited to integrate the AppsFlyer platform with Digital Turbine's SingleTap Installs solution," said Ben Roodman, director of partnerships at AppsFlyer. "We have already seen early success with a number of our application partners and are excited to expand SingleTap across many more apps."
"Improving the customer experience and more accurate attribution have always been the key values of Branch's platform," said Eric Stein, EVP and GM of partnerships at Branch. "Our app partners can now receive even more value through frictionless app installs powered by Digital Turbine's SingleTap solution, driving their users from an ad directly to the right page of their app without going through the standard download process. Simply put, the power of SingleTap combined with the power of Branch is driving the world's best app experiences."
"We are extremely excited to work with AppsFlyer, Branch, Kochava, and Singular to deliver a better and simplified end-user experience. SingleTap delivers improved conversions for advertisers and creates new revenue streams for our Operator and OEM partners," said Bill Stone, CEO of Digital Turbine. "Our vision to expand Single-Tap capabilities for any application a consumer wants to download, on any Android device, anywhere on the planet, is being accelerated through these strategic partnerships."
Global user spending on Google Play and Apple’s App store will hit $156bn by 2023, according to Sensor Tower Store – a 120 per cent growth rate from 2018.
Watch the below video of Digital Turbine's Single Tap installs in action