Drawbridge Raises $25m Series C Funding
- Friday, May 6th, 2016
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Cross-device user identification firm Drawbridge has raised $25m (£17.3m) in Series C funding.
The investment round was led by Sequoia, joining existing investors Kleiner Perkins Caufield Byers and Northgate Capital, bringing the companys total funding to date to $45.5m.
Drawbridge will use the funding to expand its global graph licensing and platform business.
“In the first six years as a company, Drawbridge has seen the market shift from skepticism about the need for and validity of an independent cross-device identity solution to early traction,” said Kamakshi Sivaramakrishnan, founder and CEO of Drawbridge. “Adtech applications were one avenue that demonstrated the value of cross-device data, but now with this funding and our growing adoption by brands and enterprises, Drawbridge has the runway to become the largest independent cross-device identity solution in the market.”
In the past 18 months, Drawbridge has adapted its core offering to include data licensing and a software-as-a-service platform, and reached an annual run rate of $100m in Q4 2015.