Drawbridge Archives - Mobile Marketing Magazine

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Drawbridge extends cross-device partnership with The Trade Desk to address TV

People-based identity management company Drawbridge has extended its partnership with The Trade Desk, an online demand-side platform (DSP), to tackle TV addressability and measurement. Through the partnership, brands and agency

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Drawbridge introduces self-service cross-device dashboard

People-based identity management company Drawbridge has launched a self-service cross-device dashboard to so that marketers can see their data in real-time. The Self-Service Graph Platform offers marketers ways to understand

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Drawbridge and Cuebiq team up to extend cross-device reach and offline attribution

People-based identity management company Drawbridge has partnered with Cuebiq, a location intelligence and measurement firm, on cross-device reach and attribution. The partnership aims to extend Cuebiq’s native mobile audience reach

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Drawbridge and Retargetly link up to bring cross-device identity to LATAM

Identity management company Drawbridge has teamed up with Retargetly, a data management platform and exchange that focuses on Hispanic audiences, to bring the Drawbridge Connected Consumer Graph to Latin American

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PushSpring and Drawbridge partner for mobile-led cross-device solution

Digital identity management firm Drawbridge has announced that unique new data segments are being added to its cross-device advertising platform thanks to a partnership with PushSpring, one of the largest

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Drawbridge Raises $25m Series C Funding

Cross-device user identification firm Drawbridge has raised $25m (£17.3m) in Series C funding. The investment round was led by Sequoia, joining existing investors Kleiner Perkins Caufield Byers and Northgate Capital, bringing the

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Movers & Shakers: Turn, Brainstorm, YOC and More

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a weekly feature intended to help you keep track

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Drawbridge and Kenshoo Team Up for Mobile-to-desktop Attribution

Drawbridge and Kenshoo have partnered in an effort to make it easier to tie together desktop clicks and conversions to mobile activity, without having to rely on log-in data. The

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Drawbridge Partners Up for Offline Sales Attribution

Drawbridge has partnered with third-party data providers and data on-boarding platforms including Datalogix and LiveRamp to widen the cross-channel attribution capabilities of its platform. Drawbridge provides a closed-loop marketing attribution

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Drawbridge Launches Ad Viewability and Brand Safety Initiative

Brands advertising on Drawbridge’s Cross-Device Platform can now confirm viewability and brand safety metrics via real-time reports available from comScore, Integral Ad Science and several other MRC-certified (Media Rating Council)

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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