Drawbridge extends cross-device partnership with The Trade Desk to address TV

People-based identity management company Drawbridge has extended its partnership with The Trade Desk, an online demand-side platform (DSP), to tackle TV addressability and measurement. Through the partnership, brands and agency


Drawbridge introduces self-service cross-device dashboard

People-based identity management company Drawbridge has launched a self-service cross-device dashboard to so that marketers can see their data in real-time. The Self-Service Graph Platform offers marketers ways to understand


Drawbridge and Cuebiq team up to extend cross-device reach and offline attribution

People-based identity management company Drawbridge has partnered with Cuebiq, a location intelligence and measurement firm, on cross-device reach and attribution. The partnership aims to extend Cuebiq’s native mobile audience reach


Drawbridge and Retargetly link up to bring cross-device identity to LATAM

Identity management company Drawbridge has teamed up with Retargetly, a data management platform and exchange that focuses on Hispanic audiences, to bring the Drawbridge Connected Consumer Graph to Latin American


PushSpring and Drawbridge partner for mobile-led cross-device solution

Digital identity management firm Drawbridge has announced that unique new data segments are being added to its cross-device advertising platform thanks to a partnership with PushSpring, one of the largest


Drawbridge Raises $25m Series C Funding

Cross-device user identification firm Drawbridge has raised $25m (£17.3m) in Series C funding. The investment round was led by Sequoia, joining existing investors Kleiner Perkins Caufield Byers and Northgate Capital, bringing the


Movers & Shakers: Turn, Brainstorm, YOC and More

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a weekly feature intended to help you keep track


Drawbridge and Kenshoo Team Up for Mobile-to-desktop Attribution

Drawbridge and Kenshoo have partnered in an effort to make it easier to tie together desktop clicks and conversions to mobile activity, without having to rely on log-in data. The


Drawbridge Partners Up for Offline Sales Attribution

Drawbridge has partnered with third-party data providers and data on-boarding platforms including Datalogix and LiveRamp to widen the cross-channel attribution capabilities of its platform. Drawbridge provides a closed-loop marketing attribution


Drawbridge Launches Ad Viewability and Brand Safety Initiative

Brands advertising on Drawbridge’s Cross-Device Platform can now confirm viewability and brand safety metrics via real-time reports available from comScore, Integral Ad Science and several other MRC-certified (Media Rating Council)

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