Dulux has launched Amazing Space, an interior design service in the form of a responsively-designed microsite.

Developed by MRM Meteorite, the service asks the user to complete a questionnaire to determine their taste and budget, and upload images of the room they want to redecorate. They  will then be able to discuss their plans with a Dulux design expert in a 30-minute video consultation.

Dulux will then send out a personalised style guide, including a 3D-rendered floor plan and an interactive shopping list, with products from affiliates including John Lewis, Made.com and Dunelm.

“Amazing Space is a simple and enjoyable way for customers to revamp their rooms stylishly with affordable expert help,” said Dinny Court, head of colour and design at Dulux. “We’re fully invested in Amazing Space as a major new business model for Dulux, and MRM Meteorite have supported us to deliver a powerful, consumer insight-led new service, on-time and on-budget.”