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Facebook Reportedly in Talks With Music Giants

David Murphy

[caption id="attachment_55175" align="alignleft" width="150"]Facebook in-feed video Video content is big on Facebook, could music be next?[/caption]

Facebook is reportedly in talks with major music labels, a sign that it could be about to launch a music service, just days after Apple launched its Apple Music streaming service, according to a report on The Verge.

The report quotes multiple sources, saying that Facebook is in talks with Sony Music Entertainment, Universal Music Group, and Warner Music Group about "getting into music" with a unique offering, possibly tied to video. Video is a big deal for Facebook now – it sees 4bn video views each day, a four-fold increase in less than a year. And only yesterday, Facebook revealed that it would begin offering video content creators a share of the revenue from ads displayed alongside their work.

Facebook’s intentions, however, are not clear. It could be looking to launch a music streaming service, or the talks could be around obtaining permission for its users to use copyrighted music in the videos they upload to Facebook. Currently, Facebook removes videos which contain copyrighted music as, unlike YouTube, it does not have the rights to the audio content.