Travel experience booking app GetYourGuide has raised $484m in its latest funding round, led by the SoftBank Vision Fund. The Series E round of financing also included investment from existing investors Temasek, Lakestar, Korelya Capital, and Heartcore Capital, as well as original investors in the form of Swisscanto Invest by Zürcher Kantonalbank.

GetYourGuide says it plans to invest the funding in “broadening its global inventory of experiences, deepening the capabilities of its platform to enhance the discovery and booking experience for users, and expanding and diversifying its marketing channels”. As part of the investment, Ted Fike, partner at SoftBank Investment Advisers, will join the GetYourGuide’s board of directors.

“Today’s consumers prioritise seeking and sharing experiences over material possessions, and we expect this trend to accelerate in the years ahead,”  said Johannes Reck, CEO and co-founder of GetYourGuide. “We’ve spent the past decade building a market-leading company around our mission to give the whole world access to incredible travel experiences. In the SoftBank Vision Fund, we’ve found a partner that shares our bold mission and our long-term view of how this fundamental consumer shift will impact global travel. We’re incredibly excited about the journey ahead of us.”

Alongside the Series E financing, GetYourGuide announced that it has now sold over 25m tickets to tours and activities through its platform.