Google cuts hundreds jobs in advertising sales team

Google is laying off hundreds of employees in its advertising sales team.

According to Business Insider, the tech giant aims to adopt artificial intelligence software and automation to lighten workloads.

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As a result, more redundancies are predicted this year.

The news follows the Alphabet-owned company announcing it is laying off hundreds of people working on its hardware, voice-assistance and engineering teams.

In a statement, Google said the cost-cutting measure comes as it responsibly invests in the company’s “biggest priorities” and “significant opportunities ahead”.

It said: “Some teams are continuing to make these kinds of organisational changes, which include some role eliminations globally.”