Telesign launches ‘Trust Alliance’ to highlight best practices in digital trust

- Wednesday, August 14th, 2024
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Software company Telesign has launched the Trust Alliance, a network of global digital trust experts dedicated to sharing insights and best practices.
This initiative aims to help organisations enhance fraud protection and uphold trust with customers and stakeholders.
Telesign will showcase Trust Alliance members and their expertise through a range of activities, including content and initiatives.
The first release, a white paper authored by Grace Trinidad, highlights that organisations investing in trust benefit from enhanced customer loyalty, expanded market share, greater collaboration and innovation, and increased adoption of emerging technologies such as AI and GenAI.
“Trust is the currency of the digital economy, which is why we are excited to provide a platform for experts in the field to more broadly share their expertise,” said Kristi Melani, Chief Marketing Officer at Telesign.
“The more we educate buyers and sellers about the profound impact of trust on our behaviors, the more we keep trust at the forefront of our minds. Our goal is to amplify the insights and best practices of leading experts that any organization—large, small, corporate, governmental, or nonprofit—can access for free.
“We seek to arm organizations with knowledge they can use to better protect people from digital fraud and forge stronger bonds of trust with customers and other important stakeholders.”
Melani added that the idea to convene a group of digital trust experts originated from Telesign’s Trust Index research, which revealed that 87% of U.S. consumers feel the companies they engage with online are responsible for protecting their digital privacy.
“When we saw the data, we knew we needed to do more, including pulling together like-minded experts to help organizations learn how to protect people better,” Melani added.
“This is not simply about what tools to use, but how to think about, and take responsibility for, fraud protection.”
The inaugural members of the Trust Alliance are Shinesa Cambric, Cybersecurity Leader and Startup Advisor, Daniel Lee, Product Lead and Fraud Expert, Michael Woodson, Security Professional, Guillaume Bourcy, Founder of Mobile Identity Consulting Firm Oofty, and Michael Habermann, Senior Director of Operations at Radial Payment Solutions.