Moloco partners with Topsort to enhance AI-powered retail media solutions

Moloco has made a strategic investment in Topsort, a retail media infrastructure company.

As a result, the partnership will combine Moloco’s advanced machine learning technology with Topsort’s auction-based algorithms and user interface.

The partnership also aims to enhance ad personalisation and customer experience, promising higher click-through rates and better budget optimisation for retailers.


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Moloco CFO, Brandon Maultasch, said: “Moloco’s retail media platform utilises sophisticated deep learning and transformer models to predict user behaviour, serve relevant ads, and produce strong ROI for advertisers.

“We’re excited to continue our momentum by supporting Topsort and Topsort’s customers with our advanced ML capabilities.”

Furthermore, with Topsort’s advanced platform—the fastest API-first solution available—customers can now increase ad load without compromising performance, the company stated.

Topsort Co-Founder and CTO, Francisco Larrain, added: “Our new technology means two big things for retailers: first, they will now have world-class technology to make the most of their customer data. Second, they can now recommend products just like Amazon does, which many retailers couldn’t do before.

“We’re here to level the playing field and make advanced technology accessible to all retailers, helping them improve their customer experience and boost their sales.”