Generative AI platform Reforged Labs has secured $3.9 million in seed funding, led by global venture capital firm DCM.

The company plans to channel the investment into advancing its video advertising technology.

By advancing its AI tools for game studios, it aims to expand its services to a broader range of clients.

Additional angel investors included Niantic, Pocket Gems, Sebastian Knutsson—co-founder and former CFO of King—and the founders and executives of Sky Mavis.

“The technology that Reforged Labs is building will make it much easier for game studios of all sizes to experiment with video ads and achieve better, more consistent UA performance at scale,” Knutsson said. 

“Other players try to address the individual factors that make game marketing successful but Reforged Labs has the ambition and unique ability to deliver a solution that improves on the entire marketing cycle.”

Reforged Labs received further investment from Y Combinator, Epakon Capital, Goodwater Capital, Phoenix Fund, and Asymmetry Ventures.