Google launches payment system for speedier checkouts

Pay with GoogleGoogle has introduced a new way to pay for goods and services in-app and on the web by enabling people to use their Google Accounts to complete the checkout process.

With ‘Pay with Google’, customers are able to pay using any of the credit or debit cards they have added to their Google Play, YouTube, Chrome, or Android Pay accounts. Through the feature, Google sends the merchant the user’s payment information and shipping address, and the merchant handles these details as it would with any other purchase.

Places that people will be initially able to use the feature include DoorDash, Dice, Instacart, Kayak, Postmates, and others. Soon, consumers will be able to use the feature on Airbnb, Deliveroo, Hungryhouse, JustEat, Papa Johns, StubHub, and more.

Google has partnered with a host of payment providers in order to simplify the integration. These payment providers, including Adyen, Braintree, Vantiv, and Stripe, will continue to process transactions. The likes of First Data, Paysafe, and Worldpay will soon also support the processing of transactions through Google.

Jay Parekh, director of business development at Braintree, said: “Boxed and Stubhub are two of our first merchants to begin integrating Pay with Google through Braintree Direct for their web experiences, offering greater flexibility and choice at checkout for their customers.

“Enhancing our merchants’ commerce experiences by partnering with key players in the industry has been and will continue to be top of mind for Braintree. Our partnership with Google is a testament to this, and one we’ve proudly continued to build since enabling Android Pay in 2015.”

Join us at the 2017 Effective Mobile Marketing Awards Ceremony, taking place in London on Thursday 16 November, to mix with the industrys best and brightest, and raise a glass to the years best campaigns and solutions. To find out more, and to book your place, click here.