Mobile agency Grapple Mobile has created an app for popular spirit Jägermeister. The Jägermeister ICE COLD app allows users to locate their nearest Jägermeister-serving bar or club.

Smartphone users can also take advantage of the apps social features and earn points within the app that can be redeemed for loyalty rewards. Through tie-ins with Jägermeisters music brand, JägerMusic, which is a music programme that aims to support artists in the UK, the app allows you to check in at at gigs. As users earn points, they are entered into monthly prize draws, with the chance to win a Jägermeister Peavey electric guitar, iPods, signed JägerMusic merchandise, Jägermeister clothing and tickets to music festivals. Users are able to share their location and send invitation to events via Facebook. This also auto-posts to the users Facebook wall.

“This app makes great use of the mobile channel and location-based services delivering targeted and relevant information about Jägermeister events and venues in real time, depending on your exact location,” says Alistair Crane, CEO Grapple Mobile. “From a commercial perspective it delivers huge value by raising brand awareness and enabling Jägermeister to develop even stronger relationships with their customers.”

Mike Swingwood, Jägermeister UK marketing manager says: “The Jägermeister ICE COLD app has been designed to communicate to the consumer that Jägermeister is best enjoyed at sub zero temperatures, making it the perfect ice cold shot drink. The interactive map shows the users the closest bars that have a JägerTap Machine serving ice cold Jägermeister. The app also gives fans a guide and a tool to the best places to enjoy ice cold Jägermeister in the best locations across the country. The app allows consumers to interact with all the amazing Jägermeister activity in one place, and be rewarded for doing so. The launch of our Smartphone app further strengthens our social media offering and is part of the Ice Cold communication strategy for this year. We have a loyal fan base and we are constantly striving to offer our consumers the most current and engaging tools to interact with the brand.”

The app is available on Android and iOS. Head to the Jägermesiter Facebook page for links to download the apps.