Ahead of the launch of its summer pop-up store in Birmingham, UK, sportswear brand Gymshark teamed up with Grabyo to use live video streaming in order to drive event attendance.

During the campaign, Gymshark delivered six live social video shows using Grabyo’s Producer product. Each of the Facebook Live broadcasts lasted 25 minutes and generated over 50,000 views and more than 4,000 direct engagement, according to the pair.

Each of Gymshark’s live broadcasts featured athletes undertaking challenges and live Q&As with viewers.

“The success of our Facebook Live events has been incredible,” said Ronald Kafesu, social media manager at Gymshark “We feel the production process has improved each time as we are able to incorporate new features such as graphics overlays, animations and more innovative ways to get fans involved. Engagement is important to us; we value comments more as it takes a lot for someone to take the time to respond directly to our content and we were very excited by the volume that did.”