Facebook is experimenting with a feature that will enable merchants to more efficiently sell items on live videos, with a streamlined process aimed at providing a frictionless customer path between
Breast Cancer Care Breast Cancer Care is teaming up with video production company Grabyo to livestream its annual fashion show on the Facebook Live platform for the first time. In
Ahead of the launch of its summer pop-up store in Birmingham, UK, sportswear brand Gymshark teamed up with Grabyo to use live video streaming in order to drive event attendance.
The All England Lawn Tennis Club (AELTC), host of the Wimbledon Championships, has announced it has seen great success from an innovative platform launched this year that streams live audio
Facebook has signed an exclusive deal with ESL, the worlds largest eSports organisation, to bring streaming coverage of two of the top eSports competitions exclusively to Facebook this year. One
Facebook has announced plans to promote videos more prominently inside its News Feed, using the central feature of its main app to build more interest in the original video content
Telefonica-owned British mobile network O2 has teamed up with Snap to celebrate the 10th anniversary of The O2 Arena, London. The partnership will see a Spectacles Snapbot arrive at the
US restaurant brand Sonic is taking to Facebook Live later today to observe National Iced Tea Month, celebrating its Frozen Sweet Tea flavours with hip-hop legend and actor Ice-T. The
Google added more than $100m to its ad spend last year, reaching $350m spent advertising its products and services. This figure is up from $232m in 2015. According to Kantar
Facebook CEO Mark Zuckerberg Facebook is planning to add thousands of staff review live video and other flagged content more quickly and efficiently in the wake of the recent Facebook
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support