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Handmark Unveils Latest Apps

David Murphy

Following its recent acquisition of FreeRange Communications, mobile media provider Handmark has released new mobile applications in partnership with the Associated Press, Canadian Press, Time Inc., Forbes.com, and CBS Interactive.
The Handmark Mobile Publishing Platform enables media companies and content publishers around the world to create their own branded, always-on personalized mobile applications. The mobile applications are fast and simple to bring to market, says Handmark, adding that they deliver 20 times the number of page views of traditional mobile websites. Content is optimized for the mobile screen and is only a click away through a branded icon on the home screen of a mobile device.
The new recently released applications powered by the Mobile Publishing Platform include:


  • Associated Press (AP) a new Spanish version featuring trusted AP news content and photos. News topics include National, World, Showbiz, Sports, Business, Politics, Wacky News, Technology, Lifestyle and Travel, with a special focus on customizable Local News content.

  • Canadian Press new French and English versions will allow users to quickly view, save and share news and photo content from the Canadian Press. News topics include World, Entertainment, Sports, Wacky News, Science, Business, Technology, Travel, as well as customizable Local News.

  • mine supports a new digital magazine developed by Time Inc. and American Express Publishing Corporation, allowing readers to choose editor-selected content from top brands, including CNNMoney.com, Food&Wine.com, Golf.com, InStyle.com, People.com, RealSimple.com, SI.com, Time.com and Travel+Leisure.com, to create their own free, personal, customized magazine.

  • Forbes.com - provides one-click access to full stories published by Forbes.com, as well as personalized stock updates and market data, designed to serve the needs of business leaders, professionals, investors and affluent consumers.

  • BNET (owned by CBS Interactive) featuring a broad range of news, information, and advice on business and management issues, designed to help business managers succeed at work and in their personal finances.

  • ZDnet (owned by CBS Interactive) featuring a broad range of news, analysis, and product reviews from top editors and IT experts.


The applications are immediately available for BlackBerry handsets here. They will also be available across a variety of other platforms, including Windows Mobile and J2ME-based phones, in the coming months.
Media companies and content providers need to expand their audience and going mobile is an important extension, especially with the continued growth of Smartphones, says Evan Conway, Handmarks Executive Vice President of Marketing. The expertise and creativity of our team, coupled with our Mobile Publishing Platform technology allow us to bring these new applications to market quickly and easily for our partners.
Other partners leveraging the Mobile Publishing Platform include The Wall Street Journal, Travelocity Business, The New York Knicks, Portland TrailBlazers, NewsGator, PaidContent, and Fierce Markets.

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