Following its recent acquisition of FreeRange Communications, mobile media provider Handmark has released new mobile applications in partnership with the Associated Press, Canadian Press, Time Inc., Forbes.com, and CBS Interactive.
The Handmark Mobile Publishing Platform enables media companies and content publishers around the world to create their own branded, always-on personalized mobile applications. The mobile applications are fast and simple to bring to market, says Handmark, adding that they deliver 20 times the number of page views of traditional mobile websites. Content is optimized for the mobile screen and is only a click away through a branded icon on the home screen of a mobile device.
The new recently released applications powered by the Mobile Publishing Platform include:
The applications are immediately available for BlackBerry handsets here. They will also be available across a variety of other platforms, including Windows Mobile and J2ME-based phones, in the coming months.
Media companies and content providers need to expand their audience and going mobile is an important extension, especially with the continued growth of Smartphones, says Evan Conway, Handmarks Executive Vice President of Marketing. The expertise and creativity of our team, coupled with our Mobile Publishing Platform technology allow us to bring these new applications to market quickly and easily for our partners.
Other partners leveraging the Mobile Publishing Platform include The Wall Street Journal, Travelocity Business, The New York Knicks, Portland TrailBlazers, NewsGator, PaidContent, and Fierce Markets.