Ikea launches Roblox store with paid virtual jobs

Ikea has announced the launch of The Co-Worker Game’, a virtual universe being launched on Roblox.

Launching on 24 June, the game will allow players to experience working in Ikea’s virtual universe, with a limited number of paid, virtual co-worker positions available.

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Successful applicants will be paid £13.15 per hour, the Ikea hourly pay rate for a London co-worker.

Alongside, the paid positions, Roblox users will be able to work, explore and experience the virtual world of Ikea and venture into various showrooms and the retailer’s Food Market and Bistro.

Ikea UK & Ireland Country People and Culture Manager, Darren Taylor, said: “We’re excited to be the first brand to launch paid work on Roblox to showcase how we do careers differently, bringing our unique careers philosophy to life.

“At Ikea, there is no set route to career progression. Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game and in the real world. There are many ways to learn and grow at IKEA, and that’s what Ikea on Roblox is all about.”

The homeware retailer follows retailers Superdrug and Specsavers, which recently launched games on Roblox.