Universal and DreamWorks launch Shrek Swamp Tycoon on Roblox

- Thursday, July 18th, 2024
- Share this article:
Universal Studios and DreamWorks has launched an immersive gaming experience on Roblox, Shrek Swamp Tycoon.
In partnership with international game development studio, The Gang, Shrek Swamp Tycoon is the first official Shrek experience on the platform.
The game combines the fun of a tycoon-style simulation with the challenging elements of an Obby, inviting players to explore beyond the famous ‘Beware Ogre’ signpost.
Subscribe to Mobile Marketing Magazine
Click here to get the latest marketing news free in your inbox every Thursday
Gamers can delve into Shrek’s swamp, interact with beloved characters, and immerse themselves in the enchanting world of the Shrek movies.
Players can collect coins and discover hidden platforms to construct their own experience map.
They can rebuild favourite locations from the film, such as Shrek’s house and Gingy’s Gingerbread House. Additionally, the game offers in-game user-generated content (UGC) items and character heads for Shrek, Fiona and Donkey.
The Gang Founder and CEO, Marcus Holmström, said: “Shrek has been a fan favourite since the release of the first film more than 20 years ago, and we have many fans within our team.
“Collaborating with Universal Products & Experiences and leveraging our deep knowledge of Roblox to develop a unique experience for this incredible franchise has been a hugely exciting experience for us. In Shrek Swamp Tycoon, fans get the opportunity to engage with characters from the film in new and clever ways.”
Universal Products & Experiences, SVP & GM of Games & Digital Platforms, Bill Kispert, said: “Dreamworks Animation stories are beloved for their hilarious characters and scenarios and we look forward to delighting Roblox players with new games that feature two all-time favourites.
“With Shrek Swamp Tycoon and Kung Fu Panda: Hero Showdown, players and fans will get to experience the action and humour of these worlds on an immensely popular platform, in games designed to be played and shared together.”