MASTERCLASSING

Infographic: Location Targeting Can Drive Foot Traffic up 74 per cent

Tim Maytom

Retailers who make use of location-powered ads have seen foot traffic lift by 74 per cent during successful campaigns, with the same promotions also powering a 56 per cent increase in visit frequency, according to a new infographic from Mindshare.

With 52 per cent of iOS devices opted in to push notifications, and every Android device opted in by default, location-triggered campaigns can be a fantastic way for brands to augment their messaging and ensure that every message reaches the consumer at the most relevant, most timely moment. But with a variety of different types of location data available, from both first- and third-party sources, how can you be sure you're using it in the correct way?

The infographic below provides you with a fantastic guide to the basics of location targeting, giving you advice on how to get the most out of your data, and how to ensure your campaigns are reaching people when they are most likely to convert.

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