Movers and Shakers: Bauer Media, Instacart, Microsoft, Uberall, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the


AdRoll Group acquires Growlabs to strengthen its RollWorks enterprise unit

Data-driving marketing solutions firm AdRoll Group has acquired Growlabs, a B2B lead generation startup, with the aim of expanding the firms RollWorks business unit, which focuses on enterprise sales and


AdRoll teams with Taboola for programmatic native

Performance marketing company AdRoll is partnering with Taboola, a native advertising and content discovery platform, to provide AdRoll’s clients with access to Taboola’s marketplace of publishers. Taboola claims to serve


Snapchat is eyeing AdRoll purchase as it seeks ad tech companies to increase appeal

Snapchat is reportedly seeking to acquire ad tech and martech companies in a bid to make itself more appealing to marketers, which has led to it having talks with San


Infographic: 1.4 Times More Retail Sales Made in Valentines Week

Today is Valentines Day but, for some, the love of numbers is more imprtant than any partner. For those interested in those in how the day influences marketing, Adroll has


Facebook Retargeting Spend on the Increase

Performance advertising platform AdRoll has released a report analysing retargeting campaign data from 20,000 advertisers on Facebook. The Facebook by the Numbers report looks at trends and performance benchmarks from


64 per cent of Marketers Planning on Increasing Retargeting Budgets

64 per cent of European marketers are planning to increase their spend on retargeting this year, as what was once a niche tactic becomes an increasingly central part of digital


Facebook Ads on Mobile are Cheaper and More Effective, Study Shows

A study has revealed that Facebook News Feed ads are both less expensive and have a higher CTR on mobile than their desktop equivalents. The study, by AdRoll, reviewed data from over

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