Intera Handed Retail Bluetooth Brief
- Wednesday, January 14th, 2009
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Intera Group, which provides out-of-home advertising and telecommunication services to businesses, and Macerich, one of the largest owners, operators and developers of major retail properties in the US, have announced the launch of Interas AzureMayan Bluetooth Proximity Marketing network at five Macerich regional shopping centres in the greater Los Angeles area. Interas network enables advertisers and merchants to deliver special offers and promotions via Bluetooth to patrons mobile devices.
The launch covers Westside Pavilion in West Los Angeles, The Oaks in Thousand Oaks, Los Cerritos Center in Cerritos, Lakewood Center in Lakewood, and Stonewood Center in Downey. Bluetooth zones are located in or near food courts, cinema box offices, lobbies and other strategic locations throughout the more than 6 million square feet of retail space.
Mobile marketing is vitally important for reaching consumers today and in the future, says Scott W. Burchard, Senior Vice President of Business Initiatives at Macerich. It makes perfect sense to partner with Intera to deploy their Bluetooth network, as shopping centers provide a unique opportunity to reach millions of consumers with relevant offers at the point of sale.
Macerich focuses on high-growth, attractive US retail markets. In addition to properties in California, the companys portfolio includes some of the countrys top-performing shopping centres in Arizona, the New York City metropolitan area and suburban Washington, D.C.
Intera says its AzureMayan Bluetooth Proximity Marketing network enables marketers and advertisers to deliver highly targeted messages to consumers based on their location, close to the point-of-sale, when targeted marketing has the greatest effect. The mobile user incurs no usage or data charges, and the network is 100% opt-in, so consumers only receive offers and promotions if they choose. Interas content delivery system supports all major content formats, including video, audio, images, downloadable mobile applications and text. The company adds that download rates are typically much faster than via wireless 3G networks.
Macerich operates some of the nations most dynamic retail centers and serves as a model to other mall owners and operators looking to enrich value for tenants, says Intera CEO Kevin Thornton. Interas AzureMayan Bluetooth Proximity Marketing network has generated outstanding returns for advertisers, especially in environments where consumers have numerous options and are looking for the best possible retail experience.