Mobile location intelligence firm Location Sciences has teamed up with On Device Research, a brand effectiveness company, to deliver an online to offline attribution product to the UK.

The Mobile Store Effect product from On Device Research is powered by Location Science’s first party consumer location data, which currently boasts an audience of 4m UK consumers.

“This partnership signals a new wave of location intelligence in the media market,” said Mark Slade, Location Sciences CEO. “For a long time, this £40bn market has been operating using sub-standard location data, which has been lacking in transparency and accuracy. Location Sciences has the largest first party data footprint in the UK and we’re incredibly excited to be partnering with On Device Research and bringing this much called for product to agencies and brands.”

The pair claim the product can precisely attribute consumers to a location with accuracy own to one metre. It has already been trialled with ‘some of the world’s top agencies and their brands’.

“Partnering with Location Sciences enables us to provide the market with the much-needed accuracy, scale and transparency it requires,” said Alistair Hill, On Device Research CEO. “We are excited to be working together and hope our partnership will drive further understanding of digital ad effectiveness.”