Mobile Local Ad Revenues to Hit $5.8bn by 2016
- Tuesday, November 6th, 2012
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In the US, mobile advertising revenues targeted based on a user’s location will grow to $5.8bn (£3.6bn) in 2016, according to forecasts by BIA/Kelsey. That represents a CAGR (Compound Annual Growth Rate) of 54.2 per cent, up from $664m in 2011.
“Growth drivers include smartphone penetration, location data, ad targeting innovation and advertiser evolution to utilize these factors for higher-performing mobile local ad campaigns,” said Michael Boland, BIA/Kelsey program director, mobile local media. “New mobile ad formats will also drive demand, including Facebook’s quickly evolving options like sponsored stories and app install ads – currently accounting for 14 per cent of Facebook’s revenues and quickly growing.” 
As a whole, US mobile ad spend will grow to $9.92bn by 2016, up from $1.62bn in 2011.
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