mGage’s new consumer report on Mobile Messaging State of Mind was commissioned in December 2019 by Arlington Research with a nationally representative sample of 2,000 smartphone owners in the UK.
The research was conducted to get an understanding of how consumers used mobile messaging and the different apps, how they want to engage with brands and how they feel about the communication they receive today from brands.
The mobile messaging state of mind whitepaper looks at:
- If different apps are used for different types of messaging
- How consumers want to engage with brands of all types
- How consumers feel about the communications they get from brands
- What consumers want from that dialogue with brands
If you want to learn more about how consumers behave on mobile messaging apps then download the whitepaper.